Unified communications (UC) brings the ways a business talks — phone calls, video meetings, chat, SMS and messaging apps, mobile and the contact centre — onto one platform, with one number per person, one set of apps and one place to manage it all. Staff reach customers and colleagues the same way whether they are in the office, at home or on the road.
What Is Unified Communications?
Unified communications puts every way a business talks onto one platform — phone calls, video meetings, chat, messaging, mobile and the contact centre — with one number per person, one set of apps and one place to manage it.
Delivered from the cloud as UCaaS and billed per user, per month, it replaces the phone system, the separate meeting tool and the mobile bolt-ons a business has collected over the years. For you, that makes it the foundation of a recurring-revenue telecoms business.
- One number on the desk phone, mobile and laptop
- Works inside Microsoft Teams and the CRM
- Staff reachable the same way, wherever they work
One
platformYour brand
platformYour brand
- Calls
- Video meetings
- Chat & messaging
- Contact centre
- Mobile
- Teams & CRM
Why Resellers Sell Unified Communications
Dial tone is a price war. A platform that carries every conversation a business has is not — and it bills every month.
Recurring Revenue
Billed per user, per month. Every seat you sell adds to a predictable income that grows as your customers do.
Better Margins
Customers buy the features — Teams calling, the contact centre, AI — not the minutes, so the price is not set by the cheapest line on the market.
Customers Who Stay
Once a business’s numbers, apps, Teams and CRM all run through you, it has every reason to stay and very few to shop around.
More to Sell Each Customer
The platform opens the door to connectivity, handsets, contact centre seats and AI — all from one supplier.
A Deadline Doing the Selling
The PSTN and ISDN switch-off finishes in January 2027. Every business still on a traditional line has to move — and it might as well move to something better.
Your Brand, Not Ours
White-label as standard, with white label billing if you want it. Your customer sees your name from the portal to the invoice.
Unified Communications at TruSIP, at a Glance
- 3UC platforms, plus AI, from one supplier
- Jan 2027Final PSTN and ISDN switch-off
- 100%Channel-only — never sold direct
- 2016Supplying UK resellers since
The Platforms You Can Sell
No single platform is right for every customer, so we do not pretend one is. Four ways to deliver unified communications, each chosen for a different kind of business.
-
Best for most SMEs
P‑Series Cloud
A white-label cloud PBX with UCaaS and contact centre in one platform, live in minutes.
- Your brand on the portal and apps
- Teams, Microsoft 365 and CRM integration
- WhatsApp, SMS and web chat in one inbox
-
Best when it has to be on site
Appliance
The same platform on hardware in the customer’s comms room, which they own rather than rent.
- Data stays on the premises
- Modular analogue, ISDN and mobile cards
- Hot standby redundancy
-
Best for mobile & Teams
Dstny
Secure cloud communications from a European leader, delivered by TruSIP as a managed service.
- Fixed and mobile convergence built in
- Call2Teams: a real phone system in Teams
- Intelligence analytics and AI Digital Agents
-
Best for contact centres
Dialpad
AI-native communications: the phone system, contact centre and sales floor on one stack.
- Live transcription, sentiment and coaching
- Call recaps written to the CRM
- Autonomous AI agents
Which Platform Fits?
Start with the customer, not the product. Pick the line that sounds most like them.
My customer… wants a straightforward cloud phone system
Reach for
Yeastar P-Series Cloud
A hosted phone system they can be up and running on in minutes, carrying your brand, at a price that wins on the second page of the quote. Contact centre and omnichannel messaging are there when they grow into them.
You’ll hear
- “We just need a phone system that works.”
- “We’re on ISDN and need to move before 2027.”
- “Can people take calls at home?”
Why it wins
- Live in minutes from Yeastar Central Management
- Your brand on the portal, Linkus apps and system emails
- AI receptionist, transcription and call summaries
Also consider: Need it on site instead? The Yeastar Appliance runs the same platform on hardware.
My customer… needs the hardware on the premises
Reach for
Yeastar P-Series Appliance
Data that has to stay in the building, a lot of analogue extensions to keep, or a connection that cannot be relied on. The appliance keeps the full P-Series feature set in their own comms room, owned rather than rented.
You’ll hear
- “Our call data can’t leave the building.”
- “We’ve got door entry, lift phones and a fax to keep.”
- “Our internet isn’t reliable enough.”
Why it wins
- Four models, P520 to P570, sized on users and calls
- FXS, FXO, BRI and 3G/4G modules for the analogue estate
- Hot standby: a second unit takes over automatically
Also consider: Could move to the cloud later? Same platform, same apps: Yeastar P-Series Cloud.
My customer… lives on their mobiles
Reach for
Dstny
Fixed and mobile convergence makes the mobile a full extension of the phone system: one business number, the same call handling, wherever they are. Delivered by TruSIP as a managed service.
You’ll hear
- “Half the team are never at a desk.”
- “Customers ring personal mobiles and we lose track.”
- “We want one number per person.”
Why it wins
- Fixed and mobile numbers ring together
- Accurate presence and line state on both
- Managed for you, continuously updated
Also consider: Want to see how it works? Fixed and mobile convergence.
My customer… already runs the business on Microsoft Teams
Reach for
Dstny with Call2Teams
Give Teams a proper phone number and real phone system features, without asking anyone to leave the app they already work in all day.
You’ll hear
- “Everyone lives in Teams already.”
- “Can we ring customers from Teams?”
- “We don’t want yet another app.”
Why it wins
- Voice-enables Teams without extra Microsoft licensing
- Sits between Teams and any PBX or SIP trunk
- Set up in minutes, with recording and analytics
Also consider: Prefer a phone system that sits alongside Teams? Yeastar integrates with Teams and Microsoft 365.
My customer… runs a contact centre or a sales floor
Reach for
Dialpad
When the customer’s problem is what happens inside the conversation — quality, coaching, compliance, call deflection — Dialpad puts AI on every call: live transcription, sentiment, coaching and a recap written to the CRM.
You’ll hear
- “We can’t listen to every call.”
- “Agents spend ages writing up notes.”
- “The board keeps asking what we’re doing about AI.”
Why it wins
- Its own speech AI, built in since 2018
- Phone system, contact centre and sales on one stack
- UK data residency; ISO 27001, 27017 and 27018
Also consider: Need contact centre on a tighter budget? Yeastar includes an inbound contact centre.
My customer… wants to keep the phone system they have
Reach for
TruSIP SIP Trunks
No new platform needed. SIP trunks connect their existing IP-enabled phone system to the public network, on our own UK network, with fraud management and call recording built in.
You’ll hear
- “Our phone system is only a few years old.”
- “We’re losing our ISDN lines.”
- “We just want the lines to cost less.”
Why it wins
- Our own UK network, with automatic failover routing
- Fraud monitoring on every trunk
- 5,000 bundled minutes or pay as you go
Also consider: Want AI without changing anything? AI SIP trunks transcribe and summarise every recorded call.
My customer… wants every conversation working for them
Reach for
Meetric
Calls, meetings, email and chat captured into one governed record the whole business can search and question, with the results pushed into the CRM — layered onto the platform they already run, and fully white-labelled.
You’ll hear
- “Nobody keeps the CRM up to date.”
- “What did we actually promise that customer?”
- “We want AI, but our data stays in Europe.”
Why it wins
- Phone, Teams, Zoom, Meet, Webex and in-person
- Writes back to Salesforce, HubSpot and Dynamics
- EU hosted, GDPR by design, EU AI Act ready
Also consider: Customers who just want calls transcribed can start with AI SIP trunks.
Everything Underneath, From One Supplier
A UC sale rarely stalls on the platform. It stalls on everything around it — the line, the numbers, the install, the bill.
We supply the whole stack, so a customer moves in one project with one supplier, and you have one team to call when something needs sorting.
- ConnectivitySoGEA, FTTP and leased lines The line
- VoiceSIP trunks on our own UK network, with fraud management The network
- Unified CommunicationsSIP Trunks ·Yeastar · Dstny · Dialpad The platform
- IntelligenceAI SIP trunks · Meetric The AI
- Your BrandWhite-label portals and apps What they see
What You Get From TruSIP
The vendors build the platforms. We make them sellable — and answer the phone when a deployment does not go to plan.
Channel-Only
We never sell to your customer. The relationship, the contract and the margin stay with you.
Honest Pre-Sales
Help choosing the platform for each customer — including telling you when one is the wrong answer.
Installation & Configuration
We can do the build for the deployments you would rather hand over, under your name.
Training
Sales and technical training so your team can sell and support every platform with confidence.
UK-Based Team
A support team in Manchester that knows your account, Monday to Friday, 9:00 to 17:30.
Flexible Commercials
Rolling or fixed-term contracts, no volume commitments, and white label billing if you want it.
Unified Communications: Common Questions
What resellers ask us most often before they start selling UC.
What is unified communications?
What is the difference between UC and UCaaS?
UCaaS (unified communications as a service) is UC delivered from the cloud and billed per user per month, rather than run on hardware the customer buys and maintains. Everything we supply is UCaaS except the Yeastar P-Series Appliance, which runs the same platform on hardware in the customer’s own comms room.
Which unified communications platform should I sell?
It depends on the customer. Yeastar P-Series Cloud for a straightforward hosted phone system you can brand as your own; the Yeastar Appliance when the hardware has to be on site; Dstny for fixed and mobile convergence or Teams calling as a managed service; Dialpad for contact centres and sales floors that want AI inside every call. See Which Platform Fits? above, or ask us — we will tell you when a platform is the wrong answer.
Can I sell unified communications under my own brand?
Yes. White-label is standard and comes at no extra cost. How far the branding goes depends on the platform: Yeastar carries your logo on the portal, the Linkus apps and the system emails, and Meetric can be fully white-labelled on your own domain. White label billing puts your brand on the invoice as well.
Does it work with Microsoft Teams?
Yes, in different ways. Dstny’s Call2Teams gives Teams a proper phone number and phone system features; Yeastar integrates with Teams and Microsoft 365; Dialpad works alongside Teams and Google Workspace. Tell us how the customer uses Teams today and we will point you at the right one.
How does the PSTN switch-off affect my customers?
The UK’s PSTN and ISDN networks are being retired, with the final deadline set for January 2027. Every business still on a traditional line has to move to IP-based voice, which makes it the natural moment to move them onto a unified communications platform — with the connectivity underneath supplied by us too.
What if my customer wants to keep their existing phone system?
Then they do not need a new platform. TruSIP SIP trunks connect an existing IP-enabled phone system to the public network on our own UK network, and the AI option transcribes, summarises and scores every recorded call without the customer installing anything.
Does TruSIP sell unified communications direct to businesses?
No. TruSIP is channel-only: we supply partners and nobody else, and we have never sold to an end user. If you are a business looking for a phone system, find a TruSIP reseller and they will look after you.
How do I start selling unified communications with TruSIP?
Get in touch or call 0333 360 6060. If you are not yet a TruSIP partner, start with becoming a partner — tell us what you sell today and we will walk you through the platforms, the margins and the support that comes with them.
Start Selling Unified Communications
Tell us about the customer in front of you and we will tell you which platform fits — and what it is worth to you.