Meetric is an AI conversation intelligence platform. It captures business conversations — phone calls, video meetings, in-person meetings and, with permission, email and chat — and turns them into one governed, searchable record. Teams can ask questions across it, see the source behind every answer, and push the results into their CRM and other systems.
AI Under Your Brand
White-label conversation intelligence for your customers. Meetric captures every call, meeting and business conversation, turns it into shared, AI-ready intelligence, and puts it to work — carrying your brand, not ours.
Coming Soon Meetric AI launch webinar: Wednesday 11 November 2026, 10:30 GMT. See how the white-labelling works, how to position it, and how TruSIP helps you sell it. Register now — can’t make it? Register anyway and we’ll send you the recording.
What Is Meetric?
AI conversation intelligence for the whole business. Meetric captures calls, meetings, email and chat, and turns them into one governed record teams can search, question and act on.
- Every channel in one record
- Answers with the source attached
- Straight into the CRM and the customer’s own AI
AI Is Everywhere. Intelligence Is Still Trapped.
Every major tool now has its own AI — but each one only sees what happens inside its own walls. The intelligence a business actually needs spans all of them.
Vendor silo
One Platform, One View
A vendor’s built-in AI only knows that vendor’s platform. The intelligence stops at the ecosystem wall.
Department silo
Brilliant, But Only for Sales
Sales conversation tools are built for one team. Customer success, support, operations and leadership get nothing.
Meeting silo
Only the Video Calls
Notetakers do meetings well — and only meetings. Phone calls, email and chat stay invisible.
System silo
Only What Was Logged
CRM copilots and enterprise search only see what someone typed in. The live conversation never makes it.
Meetric is the shared intelligence layer across all of them. Every conversation, every tool, every team — vendor-neutral and EU-native.
Capture. Normalise. Activate.
Notes are the commodity. Structured organisational intelligence is the product — this is the pipeline that turns one into the other.
Capture
Every channel, every team
Listening on
- Phone
- Teams & Zoom
- Meet & Webex
- In person
- Chat
Normalise
From talk to structure
Renewal call · structured
- Decision
- Commitment
- Objection
- Risk
Activate
Where work happens
Sent to
- CRM writebackSalesforce, HubSpot, Dynamics
- Just ask MeetricCross-team search
- AI agentsGrounded via API and MCP
What Meetric Does
One workspace where teams see what was said, what matters and what happens next — from Teams, Zoom, Google Meet and Webex meetings to everyday phone calls.
AI Transcription & Notetakers
Calls and meetings become text automatically, with notes, summaries, tasks and follow-up drafts prepared before anyone asks.
Just Ask: AI Chat & Search
Ask a question across every conversation you can access and get an answer with the original source attached — the company’s memory, searchable.
Dashboards & Insights
Renewal risk signals, decision tracking with owners, recurring issues and customer demand, visible across teams rather than buried in recordings.
CRM Updates & Recipes
CRM records updated from the call itself, plus ready-made workflows for meeting prep, follow-up drafts, deal reviews and handover packs.
Governance Engine
Access set by account, team or person, per-conversation sharing, rule-based privacy and retention periods. Everyone sees exactly what they should.
Your AI, via API & MCP
Conversation data made available to the AI assistants and agents a customer already uses — reading with their permissions, writing only with their approval.
Built for every team, not just sales
- Sales
- Customer Success
- Product
- Operations & Service
- Leadership
- Knowledge & Enablement
- HR & Recruitment
Your Brand. Meetric’s AI.
Fully white-labelled: your customers get a powerful new AI tool, and you get the credit, the relationship and the recurring revenue.
- Your logo and colours across the platform
- Your domain, not Meetric’s
- Your brand, start to finish
One Foundation. Three Ways to Buy.
The same conversation intelligence can start as an assistant, grow into a workspace, and become infrastructure for your most AI-mature customers.
Mode 1
Assistant
“Help me save time and keep the CRM up to date.”
- Notes, summaries and follow-up drafts
- CRM autofill and simple automation
Mode 2
Workspace
“Give us one place to see risks, decisions and next actions.”
- Dashboards and cross-team visibility
- Built-in AI agents and Just Ask
Mode 3
Infrastructure
“We need governed conversation data inside our own environment.”
- AI-ready data through MCP and API
- Powers the customer’s own agents
Start simple → expand into a workspace → become infrastructure
Security and Compliance
-
EU Hosted & Processed
EU-native from the ground up, with conversation data hosted and processed in the EU.
-
GDPR by Design
Consent, permissions and retention built in, not bolted on, with governance on every conversation.
-
Ready for the EU AI Act
Built for the regulation your customers are already being asked about.
What You Get From TruSIP
Channel-Only
We never sell to your customer. The relationship, the contract and the margin stay with you.
Layers Onto What You Sell
Add Meetric to the Yeastar and DSTNY customers you already have, alongside TruSIP SIP trunks.
Positioning & Pre-Sales
Help working out where Meetric fits each customer, and with the opportunities you are working now.
Training
Sales and technical training so your team can sell and support Meetric with confidence.
UK-Based Team
A support team in Manchester that knows your account, not a ticket queue.
Billing Handled
White label billing so the invoice carries your brand as well as the platform.
Meetric: Common Questions
What partners ask us most often about Meetric.
When is Meetric available through TruSIP?
Meetric is launching to TruSIP partners now. Our launch webinar on Wednesday 11 November 2026 at 10:30 GMT shows how the white-labelling works, how to position it, and the support we give you to sell it. Talk to us to be among the first partners to offer it.
Can I sell Meetric under my own brand?
Yes. Meetric can be fully white-labelled: your logo and colours across the platform your customers log into, on your own domain, so your brand is the one they see from start to finish. There is no sign that it came from anyone else.
Does Meetric work with Yeastar and DSTNY?
Which conversations does Meetric capture?
Phone calls, including business telephony through SIPREC; video meetings on Microsoft Teams, Zoom, Google Meet and Webex; in-person meetings; and approved email and chat. Consent and retention controls are built in from the start.
Where is the data hosted, and is it GDPR compliant?
Meetric is EU-native: data is hosted and processed in the EU, the platform is GDPR by design, and it is built ready for the EU AI Act. A governance engine controls who can see what, by account, team or person, with rule-based privacy and retention periods.
Does Meetric integrate with our CRM?
Yes. Meetric writes structured notes, next steps and updates back to CRMs including Salesforce, HubSpot and Microsoft Dynamics, so the record is kept up to date without anyone typing it in.
What is MCP, and why does it matter?
MCP (Model Context Protocol) is a shared standard that lets AI assistants and agents securely retrieve information from other systems. Meetric uses it, alongside an API, so customers can give the AI tools they already use access to their conversation data — reading with the user’s permissions, writing only with their approval.
How do I start selling Meetric?
Get in touch or call 0333 360 6060. If you are not yet a TruSIP partner, start with becoming a partner — we will walk you through Meetric alongside the rest of the portfolio.
Be First to Sell Meetric
Give your customers’ business a memory — under your brand.